A Palette of Perceptions

At Pixel Tonic, we just love graphic design! There is something so special about unifying elements of shape, colour, line, value, texture, space and form to create compelling visuals.

We understand that it is imperative to not only craft designs that are aesthetically pleasing, but that also communicate an idea at simply a glance. Therefore, good graphics are more than just a hearty jumble of elements. Clued in designers must mingle factors cohesively to convey a feeling. So, thinking about where to start this process? Pixel Tonic has your back!

The fundamental element of graphic design to consider before anything is COLOUR!

Embedded in our human psychology is a subconscious response to seeing colour that evokes specific emotions. These perceptions of colour are so strong that they can greatly influence our mood and attitudes. Because of this, an understanding of how certain colours can make you feel is a must for graphic designers. Let’s explore some examples.

Black

Dark and mysterious, black is a commanding choice that is timeless. Perceptions: Powerful, elegant, mysterious, bold.

RED

Lustful and strong, red’s punchy power cannot be missed.

Perceptions: Passion, energy, love, danger.

orange

Peppy and bright, orange exudes a fresh zest.

Perceptions: Confidence, youth, enthusiasm, friendship.

BLUE

Serene and measured, blues are a top choice for businesses that wish to radiate reliability.

Perceptions: Intelligent, sophisticated, trusting, calm.

pink

Friendly and sweet, pink pops with a bright, loving energy.

Perceptions: Femininity, compassionate, emotional, romance.

brown

Grounded and sincere, brown brings a down-to-earth sensibility.

Perceptions: Earthy, honesty, durable, safety.

green

Spritely and vibrant, green is balanced and is a hallmark of new beginnings and growth.

Perceptions: Food, nature, wealth, harmony.

white

Stark yet calm, white reveals heavenly integrity.

Perceptions: Purity, clean, elegant, minimalism.

Utilising these principles, graphic designers are instrumental in affecting a viewer’s interpretation and attachment to imagery. By simply being discerning when selecting the perfect hue for a piece, designers have the opportunity to use colour as a strong vehicle to communicate feelings in just the blink of an eye!